Choosing The Best Fitness Programs for Your Gym: (Part 1) Specialise to Optimise


Okay. Today I want to talk to you about a problem that I’ve observed in the fitness industry, quite a common problem. What I’m talking about, or what I’m referring to, is the fact that most fit pros start off with a relatively simplified approach to their business. Then as time goes on, they seem to somehow feel compelled to complicate that and complicate it further and further, in trying to add more and more strings to their bow and more and more offerings to present to their clientele in an effort to ‘evolve’. The word ‘evolve’ is something that is a label that’s always put on this process. It’s okay to evolve, but you want to be careful not to overly confuse the situation. If YOU are starting to get confused as to what it is you’re actually doing and what it is you’re actually offering, then how can your clients not be confused by that? They’re even less informed than you are.

You want to be more discerning when you select the programs to bring into your gym. If you end up saluting too many flags, and none of them make it past half mast, so to speak, it’s like you become a Jack of all trades and the master of none. Really what you’d be better doing for the most part would be to offer a few things, and do them really well. Pick a few really good things and get really good at them, and get really good results with them, then offer THOSE to your clients. Not only is that less confusing for the public, therefore making them more likely to actually buy from you in that regard, it’s also way easier for you to do a better job when you’ve got less moving parts.

If you think about it, even in terms of the food industry, the best restaurants have a limited menu. In fact, one of the best ways to spot a good restaurant, outside of Michelin etc, is a limited menu, because that way you know that the chefs have time to do what is being offered, and do it really well, and that they’re very confident in their ability to deliver these dishes.

It’s the same thing in the fitness industry. It’s the same thing in anything in life. The less moving parts there are in a machine, the less likely it is to break down. It’s the same thing in machinery. It’s the same thing in business. It’s the same thing in life and it’s definitely the same thing in fitness and strength.

If you even think about that in a microcosm of the construction of a training program itself, sometimes less is more, sometimes less exercises using the bigger, better exercises and getting really good at them is the answer. Nine times out of ten, that will produce better results than getting halfway decent on a bunch of less optimal exercises.